The importance of choosing the right outdoor and indoor signs for your business is not just important: it is critical! For example, surveys by FedEx Office and the University of Cincinnati, respectively, reveal that:
- 76% of customers have entered a business they had never visited before entirely because of its signage.
- 68% of customers feel that a business’s signage reflects its commitment to quality.
- 60% of businesses that improved their signage saw an average 10% uptick in sales, number of transactions, and profits.
What’s more, research shows that your business has a mere 7 seconds to make a first impression, which means that missing, outdated or inferior signs will repel customers, and hurl you behind your competition vs. surge you ahead.
Yet with all of this in mind, it’s also a mistake to assume that all St. Louis business sign companies are created equal — because they aren’t. To help you choose the right company and steer clear of the wrong ones, here are 5 questions to ask:
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What is your level of experience?
As the old and wise saying goes: there is simply no substitute for experience. Do not settle for a St. Louis sign company that lacks the proven in-depth knowledge and skill that only comes from many years of experience.
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Do you specialize in business signs?
The last thing you want is to get stuck with a St. Louis business sign company that “dabbles” in business signs. They need to be specialists who are dedicated to staying on top of the latest technologies, techniques, tools and trends in the industry.
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Do you offer a full range of business signs?
When it comes to buying groceries, you might be perfectly fine with buying your fresh fruits and vegetables from one store, your bread and other baked goods from another store, and the bulk of your other items (e.g. cereal, peanut butter, milk, etc.) at yet another store. However, when it comes to getting all of the outdoor and indoor signs that your business needs, the last thing you want is to work with multiple companies that only offer you a piece or two of the puzzle vs. the entire thing. Choose a company that does it all, so that you can count on one source and one accountability.
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Can you show examples of your work?
Any St. Louis sign company worthy of your patronage will be happy to provide you with examples of their work (such as an online photo gallery). Plus, they will also have plenty of real testimonials, and will be glad to connect you to their previous customers at your request.
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Do you stand behind your work?
Last but certainly not least, you want — or rather, make that you need — to choose a St. Louis business sign company that stands behind their work, and will be there to answer questions and resolve issues well after installation. If they don’t stand behind their work, then why should you?
Landmark Signs: 5 for 5!
At Landmark Signs, we proudly check ALL of these 5 boxes. We are highly experienced, we specialize in business signs, we offer a full range of outdoor and indoor signs, we’d love to show you examples of our work, and we gladly offer you a rock-solid guarantee on parts and labor.
Contact us today and discover why we are the leader for business signs in St. Louis. Whether your signage needs are small, large, or “to be determined,” you can count on honest advice that is best for YOUR business — not for ours!
