5 Best Event Signage Ideas to Grab People’s Attention

If your company has a sponsorship opportunity or hosts a special event, you want to make sure your signage is on point to grab people’s attention. Here are 5 of the most effective and affordable event signage to help you maximize ROI, drive your brand, and grow your business.

Outdoor Event Signage


Serving as directional signage, a check-in point or simply as an eye-catching sign for your business, banners are ideal for use for multiple events and attracting potential customers. They can be created in various styles and shapes and enhanced with graphics, images, QR codes and more. They’re also durable and ideal for both indoor and outdoor installation and require no electricity or maintenance. Simply roll up your banners for easy storage and future use when your special event is over.

Real Estate Signs

Don’t let the name confuse you: real estate signs are for much more than selling or leasing commercial real estate. They’re also perfect for event signage! Because they’re installed low to the ground, they are visible by foot and vehicle traffic. Plus, this event signage is weatherproof and will handle anything that Mother Nature has in store. Real Estate signs are durable for multiple uses and perfect to keep on hand for future events.

Trade Show Displays

Trade show displays come in all shapes and sizes and can include elements such as banners (with banner stands), counter graphics, table skirts, and panels. They’re built to attract attention and make a positive, lasting impression on event attendees. Trade show displays are meant to be used for many years, making them a smart and safe investment for those special occasions.

Yard Signs 

Yard signs are highly cost-effective directional signage to promote a special event and direct guests in the right direction (e.g. parking, entrances, etc.). They’re available in a variety of colors, and both installing and transporting them are a breeze. Yard signs are among the most popular type of outdoor event signage.

Vehicle Wraps

Vehicle wraps are among the most effective types of business signage and are ideal for outdoor event signage. According to research by the Outdoor Advertising Association of America (OAAA), a single vehicle wrap can generate up to 70,000 impressions daily, and vehicle wraps deliver the lowest cost-per-impression of any form of advertising. They’re also easy to maintain and won’t damage a car’s original factory paint job.

Need Event Signs? Let Landmark Make Your Business Shine

Contact our team at Landmark Sign Company today to learn more about making your special event a success. Be assured that our experts will handle everything from start to finish as your event signage partner.

If you’re looking for additional ideas, check out our blog post, “Outdoor Business Sign Ideas for New Companies“.

Schedule a free, no-obligation consultation to help you understand your options and make decisions that fit your needs and budget.