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6 Great Business Sign Ideas for New and Established Businesses

outdoor business sign above a gelateria

Regardless if your business has recently launched or has been operating for years, professional, high-quality business signs are a proven way to help you get noticed and stay remembered. With the right business sign idea, your company can surge ahead in a crowded and competitive marketplace.

To help you achieve these profitable goals, here are six great business sign ideas that are perfect for your new or established business.

1. Channel Letters

3-D channel letters are designed to get noticed and make a positive impact, especially the all-important first impression. Research by FedEx Small Business has found that 76% of customers have entered a business simply because they liked the sign. What’s more, if your business needs a highly conspicuous night sign presence, or you want to ensure that your sign is visible and noticeable under overcast conditions, channel letters can be brilliantly illuminated with energy-efficient LEDs or neon lighting. 

2. LED Message Centers

LED message centers are the perfect business sign idea for outdoor or indoor (e.g. menu boards, directories, etc.) use. You can easily change messaging to announce special promotions, milestones, updates, or any other relevant news or information. 

3. Aluminum Signs

Aluminum signs are impressive, durable, affordable, professional, versatile, and extremely easy to maintain. They can be installed outdoors and/or indoors, and crafted in any size.  

4. Monument Signs

Monument signs are free-standing signs that sit just above ground level. One of the most important benefits of this type of business sign is that it can be crafted to perfectly match the surrounding architecture and esthetic. They’re also extremely durable and can be illuminated by LED floodlights for even greater visibility.

5. Banner Signs

Banner signs are very affordable, professional, impressive, and can be rapidly designed and installed. Many successful businesses use banner signs to engage customers at the point of sale, direct foot traffic and generate brand visibility at outdoor events (e.g. sponsorships, fairs, fundraising, etc.). It’s also possible to add a QR code to banner signs so that current and future customers can head to a website (or other digital property, like a social media page) simply by pointing to their smartphone.

6. Vehicle Wraps

Vehicle wraps are an incredibly effective and affordable way to generate brand visibility. Consider these statistics from the Outdoor Advertising Association of America (OAAA): vehicle wraps reach 95% of drivers and generate 20,000-70,000 impressions per day, wrapping a fleet of vehicles can boost brand recognition and recall by 1,500 percent or more, and vehicle wraps generate more potential customers at a lower cost per thousand impressions (CPM) than any other form of advertising.  

Learn More

To learn more about any or all of these great business sign ideas for your new or established business, contact the Landmark Signs team today. You can also click on any of the links above to see our portfolio, and don’t forget to check out our Featured Clients. We’d love to add your business to the roster!