Oregon Town Using Signs From Famous Owl Attacks to Raise Money for Local Park

sign company

Most businesses know that there are plenty of reason to hire local sign companies to produce business signs, office signs, banners and more. Research shows that the average person will see an outdoor sign about twice a day, or 60 times per month, and 35% of people wouldn’t even know a business is at its location without a sign displayed. Moreover, a redesigned onsite business sign costs only $0.02 per 1000 views and reaches more of an overall market than any other form of advertising. These benefits are usually all a business owner needs to contact a sign company about creating a professional display. But what if you could create a sign that would go viral? The recent experiences of a park in Oregon suggests that this could very well be possible.

Joggers and hikers in Salem, OR were dismayed this past January and February when it was announced that at least four separate people had been attacked by a barred owl while visiting their local Bush’s Pasture Park. To warn future visitors of the risk, the park erected numerous yellow warning signs which depicted a figure fleeing from a taloned bird. The case, and the sign representing it, quickly rose to online fame: MSNBC’s Rachel Maddow even repeatedly featured stories about the owl on her show.

Most people in Salem took their town’s newfound notoriety in stride, creating themed t-shirts and voting on a name for the furious creature (the winning title: Owlcapone). But most were primarily interested in the yellow warning signs, with a significant number asking city officials about a potential sale and one person attempting to steal a sign from the park itself. The town was legally barred from selling the signs themselves, but the Salem Parks Foundation was able to contact a local sign company about creating smaller plastic versions of the famous fixture. Now, the organization is selling them for $30 each to raise money for Bush’s Pasture Park.

Proceeds from the sales will go to the parks operations division, who plan to use it to build play equipment, pay for park upkeep and cover various other expenses. Interested buyers can visit the Salem Parks Foundation’s website or send a check for $30 to the organization’s PO box; be sure to note “owl sign” on your donation. However, for a potentially viral sign of your own, contact a local sign company to discuss potential designs.

Leave a Reply