Being the best-kept secret in your field isn’t always a good thing. In today’s relentlessly competitive and crowded marketplace, the only thing more precious and valuable than working capital is that you’re top-of-mind for profitable target audiences when they need and want your offerings.
A growing number of businesses are turning to vehicle wraps, also known as car wraps — and the only thing that may be stopping you from joining them are these common myths.
Myth: People don’t really notice vehicle wraps.
Fact: A single vehicle wrap, or vinyl wrap, can generate up to 70,000 impressions each day. What’s more, unlike billboard advertising or conventional signage, you can be where your customers live instead of waiting (and hoping) that they notice you. For example, if you provide roof repair and replacement solutions, you can drive your wrapped vehicle to older neighborhoods and be seen by thousands of prospective customers.
Myth: Vehicle wraps are expensive.
Fact: Vehicle wraps provide one of the lowest cost-per-impression of any form of advertising, making them extremely cost-effective. Since a car wrap is a one-time investment, your company will generate leads and get attention from your wrapped vehicle for years without another necessary investment.
Myth: Businesses cannot wrap leased vehicles.
Fact: Unless it is expressly forbidden — which is unlikely — vehicle wraps can be professionally installed and uninstalled on any leased vehicle. There is no risk of damage to the factory paint. In fact, the vehicle wrap actually protects the paint job and overall finish from scratches, chips, UV rays and bug splatters. dealership or leasing company will get the vehicle back from you in much better shape than they typically do! Additionally, if you own your vehicle and are worried about resale value, car wraps are easily removed to make reselling a car a breeze.
Myth: Vehicle wraps must be applied to an entire vehicle.
Fact: Vehicle wraps can be applied to any part of a vehicle, such as the rear windshield or side. You are in full control. There are so many options when it comes to car wrapping. For example, you can choose from a partial wrap, full wrap, or a custom design depending on your vision.
Myth: Vehicle wraps can only be applied to cars.
Fact: Vehicle wraps can be applied to vans, trucks, RVs, even golf carts! If it moves, then you can put a vehicle wrap on it! The process might differ depending on what kind of vehicle you’re wrapping, but if you’re partnering with a company who uses quality products and takes care during installation, your car wrap will turn out great.
Myth: Vehicle wraps are costly and time consuming to clean and maintain.
Fact: Vehicle wraps are remarkably easy to clean and maintain with no need for special products or cleaning methods. A simple hand washing with mild detergent will keep a vehicle wrap looking beautiful for years.
Myth: Franchised businesses can’t use vehicle wraps.
Fact: While it’s true that most franchised businesses must comply with branding rules and guidelines, this doesn’t necessarily mean that vehicle wraps can’t be part of the marketing and advertising solution. Most franchisees are authorized — and encouraged — to enhance their corporate logo and messaging with local flair. For example businesses in St. Louis can add the Gateway Arch to their customized vehicle wrap.
For Professionally Installed St. Louis Vehicle Wraps, Trust Landmark
As you can see, there are many benefits and advantages of vehicle wraps for your business. They are cost-effective, impactful tools to reach your customers where they are.
We’ll help you customize a solution that achieves your goals and fits your budget. We’ll professionally take care of all design, measurement and installation details. Our experience is your advantage! Contact us today to get started on your car wrap today.