What is one of the most profitable forms of advertising? Believe it or not, a company sign can attract new customers and ultimately bring in a considerable amount of money. Working with a commercial sign company can help you design the very best sign or signs for your business. Here are a few things to consider when it comes to professional signage.[clear]
Select The Best Commercial Signs For Your Company
The very first question you should ask is: will a sign get my business noticed? In nearly all cases, the answer is yes — but some signs will work better than others. Often, the most suitable sign for your business varies on a case-to-case basis. For example, if your business is tucked neatly into a strip mall and may not be easily noticed among other storefronts, a magnetic sign or a vinyl car wrap is a smart solution. Similarly, if you operate in an area with a lot of nightlife and/or stay open late hours, having an illuminate sign, LED sign, or a digital sign is a great way of letting customers know about it. An electric sign is also a great option if you want something new, up-to-date, and eye-catching, local sign companies reveal. In fact, 58% of surveyed consumers describe digital signs as “more unique,” 53% say they are “more interesting,” 48% find them more entertaining, and 26% think they are less bothersome than other means of advertising.
Do Your Research
There are some pretty obvious benefits of having office signs. Not only are they inexpensive (at just two cents per 1,000 impressions!), but — when it comes down to it — 35% of shoppers won’t even know your company is there without a physical sign.
There are some special considerations, however. For example, some towns and cities may have specific ordinances or specifications all commercial signs need to follow.
Will a sign get my business noticed? With the right preparations, the answer is yes. Do your research before designing and ordering a sign (or signs), and choose the type of sign that will best suit your purpose and company.
