Brown Shoe Company Landmark Sign Company January 26, 2015

Brown Shoe Company

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Brown Shoe Company is a $2.6 billion global leader in the footwear industry. Headquartered in St. Louis, Brown Shoe has more than 1300 Famous Footwear and Naturalizer retail stores across the United States, Canada, and China.  With 130 years of experience, passion, and product innovation, Brown Shoe Company designs and markets many well-known brands such as Naturalizer, Dr. Scholl’s, Via Spiga, Vera Wang Lavender, Franco Sarto, Sam Edelman, and LifeStride.  Check out the latest in contemporary shoe fashion and the great things Brown Shoe Company has going at one of their stores and other fine shoe outlets and at At Brown Shoe, their mission is to inspire people to feel good and live better… feet first!

About the sign:   Developed by an internal creative team, Brown Shoe Company’s new logo was designed to take on a 3 dimensional “sculptural” look when transferred to these stunning lobby signs.  Through the use of a combination of materials and finish techniques, Landmark Sign Company helped to achieve the vision for the new logo by using vertically brushed, custom cut stainless steel dimensional letters and logo fastened to starfire glass panels.  The edges of the stainless logo pieces were given a slight curvature to allow light to hit those edges and create the look of a sculpture.  Plywood was installed behind the walls to help hold the signs – each weighing over 100 pounds – which were mounted on brushed stainless standoffs to give these signs a truly magnificent look!

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