A well-lit business sign isn’t just about aesthetics — it’s a 24/7 marketing tool that can attract customers, reinforce your brand, and ensure your establishment is visible from a distance, especially at night. When your sign isn’t lighting up as it should, the impact can be harsh, potentially leading to missed foot traffic and a degraded brand image.
Let’s take a look at a few common sign problems you might be facing, and the proper methods for sign repair and maintenance.
The Significance of a Properly Lit Business Sign
The lighting of your business sign is not just a matter of aesthetics; it is an integral part of your business’s identity and functionality. When your sign is well-lit it:
- Enhances visibility, especially during low-light conditions, which can help attract foot traffic even at night and early in the morning.
- Behaves as an anchor for your brand, helping customers identify your business from a distance and subconsciously associating your brand with a level of professionalism and reliability.
- Contributes to a safe environment around your storefront, deterring potential criminal activity.
Common Sign Lighting Issues
Despite the importance of having a well-illuminated business sign, malfunctions are not uncommon. Some common issues include:
Dim or Flickering Lights
Dim or flickering lights can significantly reduce the effect of your sign, making it less noticeable and potentially giving your business an unprofessional look.
Uneven Illumination
If different parts of your sign are illuminated with varying degrees of intensity, it can affect the overall impact and brand consistency of your signage. Picture a flickering sign in a movie—those are never a good sign (pun not intended).
Bright Spots
The presence of bright spots can be equally detrimental. They not only distract from the message of your sign but can also be a sign of over wattage, potentially leading to a shorter lifespan for your lighting setup or even structural damage.
Addressing the Problems
For some issues, such as replacing bulbs or cleaning fixtures, you may be able to handle the fixes yourself. Regular cleaning and maintenance can go a long way in ensuring the smooth operation of your sign.
1. Replacing Bulbs
If you identify a dead or dim bulb, replacing it with a new one of the same wattage and type can be a quick and easy fix.
2. Cleaning and Maintenance
Regularly cleaning your sign’s lighting components, especially in areas prone to high levels of dust or pollution, can improve visibility and increase the lifespan of your lighting system.
Seeking Professional Assistance
However, for more significant or complex problems, professional help is often the best course of action.
1. Complex Electrical Problems
Electricians with experience in commercial signage can diagnose and fix more complicated issues, ensuring your sign is compliant with electrical codes.
2. Structural Damage
If your sign has suffered structural damage due to weather or other factors, a professional sign repair and maintenance service can help redesign, repair, or replace lighting fixtures as necessary.
Preventative Maintenance
Taking proactive steps to maintain your sign’s lighting can help you avoid many problems altogether.
1. Scheduled Maintenance
Implementing a regular maintenance schedule for your sign, including an inspection of its lighting, can catch potential issues early.
2. Upgrading to Energy-Efficient Lighting with a Retrofit
Consider upgrading to LED lighting, known as an LED retrofit, for brighter and more consistent illumination. This solution not only offers long-term energy and cost savings but can also be applied to any sign, including neon signs.
3. Research and Innovation
Staying up to date with the latest lighting technologies and innovations can help you make informed decisions about your sign’s lighting setup.
Sign Repair and Maintenance with Landmark
By addressing your business sign lighting issues promptly and taking preventative measures, you can ensure that your storefront always shines bright in the eyes of your customers. Remember that your sign is not just a physical representation of your business; it’s a living, glowing extension of your brand that requires care and attention.
For help with all your sign repair and maintenance needs, contact Landmark Sign. We can provide expert advice and services to keep your business sign lighting up the night and attracting your ideal customers.
