The Do’s and Don’ts of Signage Installation: A Guide for Your Business  Landmark Sign Company February 21, 2025

The Do’s and Don’ts of Signage Installation: A Guide for Your Business 

Businessman standing outside of business on clipboard

When it comes to your business, signage is much more than a decorative detail. It’s your brand’s first impression, a 24/7 marketer, and a visual representation of what you offer. Whether installing a sleek illuminated storefront sign or an elegant monument sign, the right installation process and sign installer ensure your business signage is eye-catching, durable, and safe. 

This guide will cover the key do’s and don’ts of professional signage installation. You’ll learn about different sign types, proper mounting methods, and expert tips to ensure your signage stands out for all the right reasons. 

Why Proper Signage Installation Matters 

Proper signage installation is crucial to ensure your sign’s visibility, effectiveness, and longevity. Poorly installed signs can lead to safety concerns, high maintenance costs, and even legal issues due to non-compliance with local regulations. 

On the other hand, professional installation guarantees your investment delivers the intended impact on business growth and brand visibility. 

Types of Signs and Their Installation 

Now, let’s explore various signage types and how they’re installed, along with mounting techniques and placement tips. 

1. Storefront Signs 

Storefront signs are typically large and heavy, making proper installation especially important. Since these signs are installed high above ground level, they require advanced tools like lifts and scaffolding, as well as a team of trained technicians. 

What you need to know about installing storefront signs: 

  • Equipment: Custom lifting tools ensure your signage is safely maneuvered into place. 
  • Materials: The installation team will use durable fasteners suited to your building’s facade, whether it’s brick, wood, or metal. 
  • Local Regulations: Almost every city (with some rare exceptions, like Troy, MO), regulates how big your sign can be and where it can be placed on your building.

2. Illuminated Signs 

Illuminated signs, such as LED lights or neon displays, require precision and electrical expertise. Proper wiring must be carefully hidden while ensuring safety and compliance with electrical codes. 

Pro installation practices for illuminated signs: 

  • Confirm your sign installer has expertise in handling different types of lighting (e.g., fluorescent, LED). 
  • Use electricians to properly connect your sign to a power source. 
  • Choose creative cord-concealment techniques to keep your signage sleek and professional. 

3. Channel Letters 

Channel letters are 3D individual letters often installed on exteriors or interiors. Aligning these letters correctly makes or breaks their visual impact. 

Best practices for channel letter installation: 

  • Spacing: Ensure precise spacing to maintain readability and visual balance. 
  • Alignment: Decide whether you want a straight-line arrangement or a unique design like an arc. 
  • Mounting Style: Depending on the sign, decide between direct mount (letters fixed flat to the wall) or raceway mount (letters attached to a mounting frame for easy adjustment). 

4. Monument and Pylon Signs 

Monument signs are eye-level and shorter, while pylon signs are elevated to capture driver attention. These signs are typically positioned closer to roadways. 

Critical factors for installation: 

  • Height and Placement: Check local rules governing the maximum height of road-facing signs and install them at driver-friendly sightlines. 
  • Stability: Use solid foundations, such as embedded posts in concrete, for sturdiness in varied weather conditions. 

5. Interior Signs 

Interior signs like wayfinding signage and wall signs guide foot traffic and support your branding. 

Tips for success with interior signage: 

  • Level your sign meticulously for a polished, professional look. 
  • Opt for lightweight mounting adhesive for minimal-impact walls, especially in leased spaces. 
  • Test placement from the customer’s perspective to ensure readability and accessibility. 

Mounting Methods for Sign Installation 

The right mounting method depends on the type of sign, its weight, and where it will be placed. Here are common mounting techniques used by professional sign installers. 

Flush Mounting 

Flush mounting attaches the sign directly to a flat surface, achieving a seamless appearance. It’s ideal for storefront signage or smaller decorative pieces. 

Post Mounting 

Much like monument signs, this involves attaching your signage to durable posts secured in concrete. This method is commonly used for roadside signs. 

Hanging or Suspension Mounting 

Often seen in malls or entryways, hanging signs use chains or rods suspended from ceilings. A balance of weight distribution is key here to ensure safety. 

Wall Mounting 

Perfect for customizable sizes, wall-mounted signs use various brackets to securely affix signage to vertical surfaces. 

FAQs About Signage Installation 

Q1. Can I install signage myself, or should I hire a sign installer? 

For smaller signs, self-installation may be manageable. However, larger or illuminated signs demand engineering precision and safety knowledge that professionals deliver. 

Q2. How much does professional sign installation cost? 

Costs vary based on size, materials, and environmental factors. Larger signs with enhanced features like lighting typically require higher investments. 

Q3. How do I ensure compliance with local regulations? 

At Landmark Sign, we obtain required permits for all of our projects, ensuring adherence to all municipal codes for signage design, height, and placement. 

Go with the Professional Sign Installers at Landmark Sign 

Professional sign installation is a meticulous and rewarding process, ensuring your business stands out with style and stability. If you’re ready to boost your brand’s visibility with an expert sign installer, Landmark Sign is here to help. Our team offers services, from design consultation to final placement. Contact us today for a consultation and see the difference quality craftsmanship can make!