Have you ever seen a car wrapped in bold branding and thought, “That company has their game together”? Vehicle signage can have that kind of impact. It’s a traveling billboard, constantly pitching your business to thousands of people, whether you’re driving or your car is sitting in a parking lot.
If you’ve been considering fleet signs for your business, you’re in the right spot. This article will show you why vehicle signage matters and provide practical tips to make sure your fleet gets all the attention it deserves.
Why Fleet Signage Matters
Fleet signage isn’t just about slapping your logo on a van. It’s about making your business visible, credible, and memorable. When navigating traffic or parking outside a store, your vehicle branding tells the world who you are and what you do.
And it works! Vehicle wraps generate an impressive 40,000 to 70,000 impressions per day. That’s a massive audience you’re reaching without spending a penny on ads once your wrap is on the road.
Benefits of Branded Vehicle Signage
Here are just a few reasons why fleet signs are an absolute game-changer for your business:
- Exposure on the Move: Whether commuting to work, making deliveries, or simply out for lunch, you’re taking your branding with you. This dramatically increases your business visibility at all hours.
- Recognition and Trust-Building: Repetition fuels familiarity, and familiarity builds trust. The more often people see your brand, the stronger the association they’ll have. Think of how often you’ve spotted a FedEx truck and immediately recognized the brand. That’s the goal.
- Cost-Effective Advertising: You pay for vehicle signage once, but it delivers years of advertising. Unlike digital ads or billboards that run for a limited time, signs make your vehicle a long-term marketing asset.
7 Tips to Create Eye-Catching Fleet Signs
1. Prioritize Clear, Bold Branding
Clarity is key. Your branding should be unmistakable even at a glance. Start with your logo, as this is the face of your business. Make sure it’s prominently displayed and large enough to be seen from a distance. Complement it with on-brand colors and fonts to ensure your fleet signs are visually cohesive.
2. Grab Their Attention with a Bold Design
Avoid blending into the background. A generic, low-energy design is a missed opportunity. Use bold colors, creative graphics, and a touch of flair to grab attention. This doesn’t mean overloading the design, though. A cluttered look can water down your message.
Need inspiration? Picture a plain white van with nothing but a plain website. Now contrast that with a vibrant wrap featuring sharp typography, bright colors, and an eye-catching tagline like “Your Home, Our Expertise” for a plumbing service. Which one are you more likely to notice (and call)?
3. Keep Your Message Short and Sweet
Think about someone driving past your vehicle at 40 mph. Are they going to be able to read a paragraph of text? Short answer: no.
Keep your message short, sweet, and focused on the essentials. Your name, tagline, and URL or phone number are usually enough. If you want to include some extra highlights (like “Free Quotes” or “24/7 Service”), make sure they’re large, clear, and easy to spot.
4. Consider Visibility and Readability
Great design is pointless if people can’t read it. Use high-contrast color combinations (like dark text on a light background or vice versa) to ensure readability.
Also, avoid overly fancy fonts. Decorative or script-style fonts might look nice up close, but they’re often hard to read from a distance. Stick to bold, sans-serif fonts for maximum impact.
5. Always Include a Call to Action
Your signage is more than a flashy design. It’s a marketing tool, and the ultimate goal of marketing is to inspire action. Don’t forget to include a clear call-to-action (CTA) that tells viewers what to do next.
Whether it’s visiting your website, calling your business, or even following you on social media, make sure the CTA is front and center. Example CTAs include:
- “Call us at [Phone Number]”
- “Visit www.examplebusiness.com”
- “Book now!”
Don’t assume people will remember your details. Make it impossible for them to forget by weaving the CTA seamlessly into your design.
6. Maintain and Update Regularly
Even the best-designed fleet sign won’t be effective if it’s peeling, faded, or outdated. Keep your vehicle signage in top shape with regular cleanings and touch-ups.
Is your branding evolving? Or perhaps your contact details have changed? Refresh your signage to reflect these updates. Trust us, nothing looks more professional than a vehicle with clean, polished, and current branding.
7. Design for the Whole Vehicle
The sides of the vehicle aren’t the only canvas available. Think about branding the roof or rear as well. When your vehicle is sitting in traffic or parked where only certain angles are visible, these areas become prime advertising space.
Transform Your Fleet with Professional Signage
If you’re ready to take your business to the next level, we’d love to help. At Landmark Sign, we specialize in creating custom vehicle signage that’s as stunning as it is effective. From concept to installation, we’ve got your back.
Need guidance? Contact us today to talk to our team or explore your ideas. Together, let’s make your fleet unforgettable.
