For businesses looking to make a towering statement that commands attention, pylon signs are an indispensable tool. These signs, often seen at the entrance to corporate parks, shopping centers, and along the highway, literally elevate brand visibility due to their enormous size.
If your marketing strategy is missing this larger-than-life component, you could be standing in the shadows of your competitors—quite literally. Wondering, “What is a pylon sign?” Here is what you need to know.
What is a Pylon Sign?
Pylon signs mark out your physical presence and grab the attention of passersby. These structures stand alone and are often freestanding, on a single pole or a wide base. The primary role of a pylon sign is to offer clear visibility from a distance, announcing the business’ location.
Types of Pylon Signs
Here are the main types of pylon signs that you should consider for your business:
- Single-sided vs. Double-sided Pylon Signs: Single-sided pylon signs have a single face, offering a cleaner, more minimalistic look. Double-sided signs, however, are visible from both directions, maximizing exposure and the chance to attract customers from either side.
- Internally Lit vs. Externally Lit Signs: The decision between internally and externally lit pylon signs may depend on your brand image and the location of the sign. Internally lit signs offer better visibility at night and require less maintenance, as the bulbs are protected. Meanwhile, externally lit signs can provide a more vibrant, eye-catching display and are generally easier to repair.
- Monument Signs vs. Pylon Signs: Monument signs are generally shorter and are at eye level, making them great for traffic closer to the ground. High-rise pylons, on the other hand, are tower-like structures that offer visibility over greater distances and obstacles.
Design Considerations for Pylon Signs
Your pylon sign is a direct reflection of your brand. Paying close attention to design can make the difference between a sign that blends in and one that truly stands out.
1. Size and Height
Pylon signs should be visible from a distance, but their size must be proportional to the building they serve. Regulations may dictate the maximum height, and local zoning laws should be considered when determining the sign’s size and height.
2. Material Selection
Materials range from metal to wood, and each has its aesthetic and practical advantages. Consider factors such as durability, lifecycle cost, and how well the material reflects your brand identity. These signs are made of steel, aluminum, and other durable materials and often require engineering to document their ability to withstand wind and other severe weather.
3. Branding and Visual Elements
Your pylon sign should convey your brand message clearly. Utilize colors, typography, and logos that are consistent with your other branding materials to create a unified brand image.
The Benefits of Pylon Signs
Investing in a pylon sign can bring multiple advantages to your business including:
- Increased Visibility and Brand Awareness: Pylon signs are large, bold, and visually striking. They can make a significant impact on passersby, increasing brand exposure and bringing more customers to your door.
- Cost-Effective Advertising Solution: Compared to other forms of advertising, the cost per thousand views of a pylon sign is incredibly low.
- Flexibility and Customization Options: From size to color to message, pylon signs offer a wide range of customization options to ensure they perfectly fit your business and location. Whether you need to display multiple tenant names or a single business, you can tailor the sign to meet your needs.
Installation and Maintenance of Pylon Signs
Pylon sign installation is a critical step requiring professional expertise. The right signage company will handle every detail, from permits to construction, to ensure your sign is installed safely and up to code.
Once installed, these signs require regular maintenance. Simple tasks like cleaning the sign face, changing burnt-out bulbs, and addressing weather-related wear and tear can keep your sign looking and performing its best.
Look Like a Pro with Landmark Signs
For local entrepreneurs and business owners, understanding the significance of pylon signs, such as what is a pylon sign and why your business needs it, can be the first step towards a more noticeable and successful business.
Pylon signs are not just about being big and bold; they are about effectively building and broadcasting your brand to the world. Contact us today to guide you through every step of the process, from design to installation.
