During the daytime, business is booming and you have no problem attracting customers through your doors. But then, at sunset, something changes—suddenly, business slows, and you’re not sure why. Chances are, your business looks less inviting at night because your store isn’t properly illuminated with lighted signage.
Illuminated signs can make a huge difference in your business’s visibility. In this blog, we’ll explain five reasons why you should consider investing in these signs for your company. We’ll also help you pick the perfect one for your business!
The Five Benefits of Illuminated Signs
If you’re looking to light up your business and take it to the next level, signs that are illuminated are a great way to do it. Here are five of the benefits you can expect to reap when you choose lighted business signs:
1. High Visibility
Illuminated signs are highly visible both day and night, which means that customers driving or walking by your business will have no trouble finding you after dark. In addition, potential customers can easily spot your business’s name or logo even from a distance.
2. Brand Recognition
Lighted signs can make your business’s name and logo stand out in a crowded area, helping you to build customer recognition. Branding is an important part of any business, and signage that is illuminated can help you stay top-of-mind with potential customers.
3. Easier to Read
Lighted signs are much easier to read than non-illuminated signage, which means that customers will have no trouble finding their way to your business. Plus, well-lit signs can help prevent confusion and other issues that could potentially detract from the customer experience.
4. Attractive Signage Choice
This type of signage can make your business look more inviting and attractive, which could help draw in more customers. Plus, these signs are available in a variety of styles, materials, and designs, so you can find something that perfectly fits your business’s brand.
5. Low Maintenance
Lighted signs require very little maintenance, so you won’t have to worry about replacing them often. In addition, these signs are designed to operate for long periods without any issues, which means that they’ll last for years to come.
The Types of Illuminated Signs
Here are a few of the different types of illuminated signs that you may want to consider:
Backlit Lighting
Backlit or halo-lit signage is a popular choice for businesses because it can be used to create stunning visuals that grab the customer’s attention. This type of lighting typically consists of LED lights behind the letters. The light comes out from the back of the letters and creates a silhouette.
Front-Lit Lighting
If you’re looking for a sign that will be visible from farther away, front-lit signage is an ideal choice. This type of lighting uses LED tubes to illuminate the sign from the front, which makes it very easy to spot from a distance.
Lightbox Signs
Lightbox signs, also known as a VIP Cabinet, are a great option if you want to create an eye-catching display for your business. This is an economical option because it is easier to build. These signs consist of an illuminated box that has an insert containing your logo placed perfectly inside.
How to Find the Right Sign for Your Business
Now that we’ve reviewed the benefits of illuminated signs as well as the different types, all that’s left is to choose the right one for your business. Before you choose your sign, it is important to check and see what the regulations are for the city and on your lease.
After you have checked the regulations, decide which type of signage will look best with your business—do you want backlit lighting or front-lit lighting? Additionally, consider what size of sign you’ll need and how much space it should take up. Pick materials that are durable and long-lasting so that your signs can withstand the elements and still look good after many years.
Once you’ve reviewed these criteria, you’ll be ready to choose the perfect illuminated signage for your business. Whether you decide to go with a classic lightbox sign or something a little more creative, these signs will draw in customers and help give your business a unique identity.
Landmark Sign: Lighted Business Signs Done Right
When it comes to illuminated signs, Landmark Sign is the one to trust. We’ve been providing quality lighted business signage for years, and our experienced team of professionals will work with you from concept to completion. No matter your requirements or budget, we can craft the perfect sign for your business.
With our quality materials and reliable service, you can trust that your lighted business signs will stand the test of time.
Contact us today to learn more about how we can make your business shine!
