As a business owner, you’re probably spending a lot of time brainstorming ways to draw in customers and stand out from the competition. One effective way to accomplish this is through the use of quality building signage.
Choosing the right sign for your business can be tricky, as there are many types of signs available, all with their own strengths and weaknesses. In this blog, we’ll cover the different types of signs you can choose for your business and how to select the one that will work best for you.
First Impressions Matter: Why The Right Signage Is Essential
Put yourself in the customer’s shoes—you’re driving down a busy road and find yourself having to choose between two businesses, what factors would make one business stand out over the other? Signage is typically one of the first things you would notice, which is why it’s essential to choose a sign that communicates your brand professionally.
In addition to giving your business a competitive edge, signs also help customers quickly identify your business and make it easier for them to find you and your services. This is especially important if your business is just starting out—signage can draw in potential customers who may not otherwise know about you.
The Different Types of Signs
Choosing the right sign for your business can be overwhelming, as there are numerous types of building signage to choose from. Let’s evaluate some of the features of the most popular options:
Illuminated signs are a great option for businesses that want to stand out at night. These signs can be made of either metal or plastic and typically have LED lights behind them that light up the sign, making it visible even in the dark. Channel letter signs are a type of illuminated sign that can be used.
Monument signs are used to create a more professional look for businesses. They’re typically made from high-quality materials such as stone, brick, or metal and can be freestanding or mounted on a wall.
Dimensional signs are a great way to bring an element of 3-dimensional artistry to your business. They’re typically made from acrylic, metal, or PVC and come in various shapes and sizes, giving them an eye-catching appearance.
Lobby signs are often used to greet customers as they enter a building. These signs can be made from wood, metal, acrylic, or PVC and typically include the business’s name and logo.
Window and Door Signs
Window and door signs are a great way to make your business visible from both inside and outside the building. These signs can be made from vinyl and typically include the business name, logo, hours of operation, and any other important information. The different varieties of window signs include cut vinyl in a stock color, full-color that is digitally printed, and full-coverage opaque vinyl. The full coverage window sign can be used to completely cover the window.
Interior Wall Signs
Interior wall signs are a great way to make your business stand out in enclosed spaces. These signs can be made from vinyl, fabric, or wood and typically include the business name, logo, mission statement, or any other important information.
Best Practices for Signs
Now that we’ve reviewed the different types of building signage available, let’s discuss some best practices to keep in mind once you’ve selected the perfect type of sign for your business.
Keep it Simple!
The last thing you want is a sign that’s too cluttered or hard to read. Keep it simple by using concise language and avoiding overly complicated designs.
Make it Easy to Read
A sign is rendered useless if it can’t be easily read. Make sure your sign is legible, especially from far away. Choose a font, like sans-serif or block letters, and a size that’s easy to read. Consider adding a second color for emphasis if necessary.
Design it to Stand Out
Show the unique value you offer customers by designing the sign to stand out from the competition. If you’re using a logo, make sure it’s recognizable and reflects your brand in an impactful way.
Avoid Blue in Illuminated Signs
Using blue in illuminated signs can be a risky move as it creates a distracting glare and can make it harder for drivers to identify. Stick with warm colors like orange, red, or yellow when designing an illuminated sign.
Landmark Sign: Business Signs Done Right
At Landmark Sign, our goal is to provide our clients with long-lasting signs that truly convey the message of their business. We’ll help you choose the building signage that works best for your business, and work with you every step of the way. Our experienced team provides custom design, fabrication, and installation services to ensure that your sign is designed and installed to last.
Contact us today to learn more about how Landmark Sign can help you create the perfect sign for your business!