An outdoor sign is the first impression your business will have on potential customers, so you’ll want to have a sign that encapsulates the essence of what you have to offer.
We understand that it can be overwhelming to navigate everything on your own, so here’s a quick guide on what to consider when buying outdoor business signs for the first time.
When Is It Time For New Signage?
You may be asking yourself when is the right time to get new signage for your business. Here are some key situations that may be a sign (pun intended) that you need to switch up your signs:
- You’re starting something new: Whether it’s a grand opening or just relaunching your brand, make sure you create a sign that will draw in customers.
- You’re ending something: If you are closing down your business to move to a new location or need to replace a sign that is reaching the end of its life, it’s important to consider replacing it with one that will make the best impact.
- Something isn’t working: Maybe it’s time for a rebrand and you want a business sign that reflects this.
What To Consider When It Comes To Outdoor Business Signs
An outdoor sign is your first impression and can be the deciding factor for whether a potential customer will enter your business or not. Because of its importance, you’ll want to ensure that you’re making the right decisions when it comes to your sign. Here are a few things to consider:
Night Time Visibility
If your business is open after sunset, you’ll want to make sure that your outdoor sign is visible from afar. A well-lit and bold sign will help to draw in customers even when it’s dark outside.
Traffic Flow
It’s important to keep in mind where the traffic flow is coming from and position your outdoor business signs accordingly. The closer you can get to the main street, the more people will be able to see it and take notice of what your business has to offer.
How Long Will It Take to Make?
This is a big one—you’ll want to keep in mind how long it will take from the time you order your sign until it is installed. Depending on what kind of sign you’re ordering, it could take anywhere from several weeks to a few months, so be sure to plan ahead and factor this into your timeline.
The Sign’s Impact Pre-Opening
An outdoor sign is a great way to make a lasting impression on potential customers. Having the sign up before your business opens can be a huge opportunity to introduce your business to the community. It creates hype and buzz about your business even before it opens.
The Sign’s Cost
The cost of outdoor business signs range drastically depending on a variety of factors such as size, complexity of design, and installation. When working with a bank to develop a buildout make sure the price for the sign is included. You should also consider any additional costs such as permits or materials that may be needed for installation.
Know Your Local Regulations
Before you purchase an outdoor sign for your business, it’s important to check with your local ordinances and regulations. Depending on where you live, there may be certain signs that are not allowed or restrictions on the size of signage that can be installed. You can also check your business lease agreement for any paragraphs that may describe what is or isn’t allowed.
Partner With Landmark For Outdoor Business Signs Done Right
By taking the time to consider all of these factors, you’ll be able to create the right business sign that is sure to draw in customers and help your business grow.
At Landmark Signs, we understand how important it is to have the perfect sign, and we’re committed to making that a reality for your business. Our experienced team of professionals will work with you every step of the way, from concept to completion, to ensure your sign is everything you hoped for.
Contact us today to get started on your custom signage!
