When choosing the right sign for your business, there are several important factors to consider. First and foremost, you want a sign that attracts attention. If your sign is dull, small, or confusing to understand, it’s not fulfilling its primary function.
You also want to choose a sign that reflects your brand. A mom-and-pop hardware store doesn’t need a giant, flashing, neon business sign. Alternatively, a large nightclub doesn’t want a small sign that’s difficult to read in the dark. However, a custom-created LED illuminated sign can be useful for just about any kind of business, without being too overpowering for even the less flashy of businesses.
Why LED Signs Are a Great Fit For Most Businesses
LED signs are often confused with neon signs, but there are important differences. A neon sign is composed of glass tubes filled with gas. When an electrical current reaches the gas, it produces a strong light. Neon, however, comes with higher maintenance costs and, for those who like to be able to customize, very limited options.
On the other hand, LED lights produce a similar effect using very different technology. LED technology is used in modern television sets because it is an efficient way of emitting bright light via tiny semiconductors. LED is more affordable to maintain and has better longevity than neon, making it a great choice for business signs.
The Benefits of LED Signs
There are a number of reasons that LED signs are a great fit for businesses of just about any size. Let’s look at a few of the top reasons to choose LED for your next business sign:
At the end of the day, visibility is what you want from a business sign. LED signs really shine (literally) in the visibility department. Neon signs can be a bit overwhelming, to the point of creating high visibility, but low consumer interest.
LED signs, on the other hand, produce bright lights and images without causing excess strain on the eyes. The bulbs are clearer and brighter, creating a more crisp appearance for improved legibility of the sign. Using an LED sign, you can promote your business as much as possible without aggravating your potential client base.
Neon signs are extremely limiting in customization. Once the sign has been created, the tube cannot be changed, so any changes in branding or colors would require a brand-new sign. On the contrary, LED lights are very versatile. Do you want to have an LED screen that displays different messages and images throughout the day? Not a problem. Do you prefer to have a static sign that simply spells out your business name? You can do that, too. The possibilities are endless!
If you’re in the market for a completely energy-efficient sign, nothing really compares to a physical sign made of wood, stone, or plaster – basically anything that doesn’t require wiring. However, these kinds of traditional signs don’t draw the eye in the same way that a lit sign does. So, while they will definitely save you money on your electric bill, they may reduce your business income.
Thankfully, LED is one of the most energy-efficient ways to brighten up a business sign. An LED sign consumes 90% less energy than a neon sign. That means that if you leave your LED sign on for 12 hours per day, you could use as little as 3.5 kWh of energy per year!
Stand Out from the Competition with Custom LED Signs
An LED sign is a great fit for small, medium, and large businesses. They keep energy costs low while maximizing visibility. If you choose an LED screen, you also have endless options to show off your own creativity. In short, if you want to help build your brand and bring in new customers, an LED sign is the way to go.
Learn more about the benefits of an LED sign for your business and discover how you can create a custom LED business sign by contacting the experts at Landmark Signs today.