When it comes to illuminated signage, your business can literally shine brighter than the competition. As a business owner, you’re probably thinking about ways to maximize your visibility and attract more customers. Investing in a lighted business sign can make a big difference.
Benefits of Custom Illuminated Signs for Businesses
Custom illuminated signs are more than just eye-catching—they’re powerful tools for business growth. Here are the key benefits of investing in custom illuminated signs for your business:
- Stand Out in High-Competition Areas: Bright, attractive signs grab the attention of passersby, drawing them into your store and helping your storefront stand out from the competition.
- Enhanced Brand Recognition: A well-lit logo and business name stick in the minds of potential customers, increasing visibility and leading to higher foot traffic and more sales.
- 24/7 Marketing: Even when your business is closed, an illuminated sign continues to advertise for you, acting like a full-time salesperson working around the clock to draw in customers.
Initial Investment Costs for Lighted Business Signs
Investing in custom illuminated signage involves several upfront costs. Understanding these will help you budget effectively and ensure you’re getting the best value for your money.
1. Actual Sign Costs
The cost of the sign itself varies based on materials, size, and customization. Common materials include acrylic, aluminum, and LED lights. Each comes with its own price range and durability. Customization options, such as unique shapes or colors, can also add to the expense. Size, however, is the biggest cost factor—the bigger your sign, the more expensive it will be.
2. Permits and Regulatory Compliance
Before installing your sign, you’ll need to secure the necessary permits and ensure compliance with local regulations. This could involve fees for permits, inspections, and other legal requirements. It’s crucial to factor these costs into your budget to avoid any surprises down the line. Enlist the help of a professional sign company to help you save time and money by staying within regulations.
Lighted Business Signs Ongoing Costs
Once your illuminated sign is up and running, there are ongoing expenses to consider. These costs can affect your overall ROI, so it’s important to account for them from the start.
1. Energy Consumption
Energy-efficient LED lights are commonly used in custom illuminated signs, but they still require electricity to operate. The amount of energy your sign consumes will depend on its size and brightness. Be sure to factor in these costs when calculating your ROI.
2. Maintenance and Repairs
Like any piece of equipment, illuminated signs require maintenance or repairs over time. This could include replacing bulbs, fixing wiring issues, or cleaning the sign face. It’s important to budget for these ongoing expenses to ensure your sign continues to shine brightly.
Calculating Your ROI
Calculating the ROI of your custom illuminated signage is a simple but essential step in determining its effectiveness for your business. To calculate the ROI, follow this formula:
ROI = (Total Revenue – Total Investment Costs) / Total Investment Costs x 100
By comparing the total revenue generated by your sign to the initial investment costs, you can see if it’s a worthwhile investment for your business.
Tips for Maximizing Your Lighted Business Sign Impact
To get the most out of your custom illuminated signage, here are some practical tips to keep in mind:
- Choose a design that reflects your brand and stands out from competitors.
- Lighting placement is crucial—make sure it highlights important information or features of your business.
- Consider using programmable LED lights to change colors or messages, creating dynamic and attention-grabbing signage.
- Regularly clean and maintain your sign to keep it looking bright and attractive.
Light Up Your Business Today with Landmark Sign!
Custom lighted business signs offer many great benefits for your business. From boosting your visibility and foot traffic to providing 24/7 marketing, these signs can really make a difference. By following these tips, you can make the most of your custom illuminated signage. So, why wait? Contact us today to light up your business.
