Picture this: you’re cruising down the road late at night when suddenly, a brilliant business sign illuminates the darkness. It grabs your attention, etching itself into your memory as a must-visit spot. That’s the power of lighted signs—it captivates, leaving a lasting impression.
Whether you already have one or are considering getting an illuminated business sign, there are some essential do’s and don’ts to keep in mind. Let’s dive in!
Your Business Needs a Standout Sign
Illuminated business signs can do wonders for your business—from capturing the attention of passersby to making a great first impression, eye-catching lighted signs will act as the face of your establishment. This is especially true at night when most other signs are dark and dull.
With that being said, let’s look at the dos and don’ts of an illuminated sign.
Do’s for Creating a Standout Illuminated Sign
When it comes to lighted signs, there are certain things you should keep in mind to ensure they make a lasting impression:
Choose the Right Colors
Color is crucial for creating eye-catching illuminated business signs. Bright and vibrant colors attract attention from a distance. Experiment with different color combinations to make your sign stand out!
Equally important is the placement of your lighted sign. It’s critical to consider factors like height, orientation, and visibility when determining where it should go for maximum impact. Make sure your sign is in an easy-to-spot place and can be seen from a distance!
Clear and Legible Font
Using a clear, legible font is vital for conveying your message effectively. Opt for easy-to-read fonts to ensure your lighted sign is easily understood by potential customers, even from a distance.
Choosing high-quality materials is crucial for a long-lasting illuminated sign. Durable materials ensure your sign withstands the elements and remains visible for years. Investing in quality pays off in the long run!
Using your brand identity in the design of your illuminated business sign will make it instantly recognizable and memorable. Including elements like fonts, colors, logos, etc. can enhance its appeal and leave a lasting impression on potential customers.
Don’ts for Creating a Standout Illuminated Sign
Now, on to what to avoid when it comes to creating standout lighted signs:
Don’t Overcomplicate It
When designing an illuminated sign, simplicity is key. Avoid excessive information and colors that may overwhelm and reduce visibility. Opt for one or two fonts and a few basic colors to ensure maximum readability.
Don’t Neglect Maintenance
Neglecting sign maintenance can lead to quick deterioration, reducing effectiveness and appeal. Regular upkeep prolongs sign life and ensures it shines brightly, attracting potential customers.
Steer Clear of Unreadable Text
Using overly decorative fonts can make your sign hard to read, defeating the purpose of having an illuminated business sign. Stick to simple fonts that are easy on the eyes and can be seen clearly from a distance.
Avoid Dim Lighting
Using proper illumination is key for visibility. Low lighting may render your sign invisible, defeating the purpose of having one in the first place. Also, avoid blue lighting as it’s difficult to see in the dark.
Don’t Overlook Local Regulations
Finally, make sure to adhere to local regulations when it comes to illuminated business signs. Regulations vary from place to place, so be sure to research them before you begin designing your sign.
Light Up Your Business With Landmark Sign Company
Landmark Sign Company is your go-to source for creating standout illuminated business signs. From start to finish, we’ll help you create the perfect sign that’ll make your business stand out! Contact us today to get started.