Truck wraps are an effective and affordable way to help your business stand out in a competitive marketplace, generate new customers, and ultimately improve revenues and profits. Here are five key reasons why truck wraps are a viable advertising solution:
Truck Wraps Work
The first reason why truck wraps are a viable advertising solution is also the most important –– they work! Research by the Outdoor Advertising Association of America (OAAA) found that a single vehicle wrap can generate 30,000 to 70,000 impressions per day, and 30% of mobile viewers have selected a business based solely on seeing an impressive vehicle wrap.
Truck Wraps Make SMBs Look BIG
The OAAA also found that wrapping a fleet of vehicles boosts brand recognition 15x more than any other form of marketing or advertising. This is great news for small and mid-sized businesses that need to look BIG.
Truck Wraps are Easily Affordable
Advertising on TV, radio, or through billboards or newspapers can cost thousands of dollars, which makes it out of the reach for most small businesses. However, a full custom-designed truck wrap is easily affordable. You can also opt for a partial truck wrap to reduce design time and lower your cost.
Leasing and Financing Companies Love Truck Wraps
If you are concerned that your truck leasing or financing company will balk at your plan to get a wrap (or multiple wraps), then rest assured that they are on your side. This is because a truck wrap actually protects your vehicle’s original paint from scratches, scraped, nicks and UV damage. What’s more, removing a truck wrap in the future is straightforward and there is absolutely no residue or trace left behind — just a beautiful paint job!
Trucks Wraps go to Where your Target Audience is Located.
Instead of spending thousands on a billboard ads and hoping that your target audience sees it, you can invest a fraction of the cost in truck wraps and go to where your target audience is located. For example, if your business provides wood, concrete and masonry sealant services, you can drive or park your wrapped truck in an area where it is going to be seen by many homeowners. You could then follow-up with mailbox flyers to take advantage of the top-of-mind brand recognition, and bring on board a stream of profitable new customers!
To learn more about why truck wraps are a viable advertising solution for your business, contact the Landmark Signs team today. Your consultation with us is free.