Different Types of Business Signs Entrepreneurs Should Consider

If you have a business with a physical location, you really need to have good signage. Customers and passersby form their first impression of your company based on your business signs. If you have a logo and sign that pique their curiosity and encourage people to engage with your business, you’ll be better positioned to increase your revenue. Without proper signage, consumers may not even know that your business exists!

That said, not all signs are created equal. If you use a low-quality sign or a sign that doesn’t reflect your brand in an accurate or positive way, you could be doing more harm than good. Fortunately, there are dozens of different sign models and materials to choose from, with virtually limitless designs to fit your business. So, let’s take a closer look at some of the different types of business signs entrepreneurs should consider!

Business signs make first impressions


Most business owners wrongly assume that their signage must be a permanent installation. While you may want to have some kind of long-term signage to help promote brand recognition, there are a lot of perks to banners and other non-permanent signs. First and foremost, they are cheaper and much faster to produce. 

Once you submit your design to a sign company, they can usually have a banner ready within a few days. Then, you can save

a lot of money on labor by setting up the sign yourself. Finally, if you need to change the sign, banners are a great option, as they can quickly be removed and replaced.

Illuminated Signs

It’s a fact that illuminated signs draw the eye more than unlit signs. This is especially true at night. So, if your business stays open after the sun goes down, some form of illuminated signage is a must. Fortunately, there are several different types of illuminated signs, from channel letters to illuminated cabinets. 

Even if your business only stays open during the day, an illuminated sign can really help you stand out from the competition. Due to the higher maintenance and utility costs, many small businesses choose to invest in more traditional, unlit signs. As a result, choosing an illuminated sign could end up drawing in more than enough business to justify the increased expenses.

Channel Letter Business Signs

Channel letters present a great option in terms of price, versatility, and effective, long-term branding. With channel letter signs, your business gets a 3-dimensional sign to help make your storefront look sleek, modern, and professional. Additionally, once installed, channel letter signs can often last for years with minimal maintenance requirements.

Moreover, if you’re looking for versatility, channel letters really allow you to explore your creative side. They can easily be decorated with individualized logos, backlighting, or even LED letters. So, if you decide that you’d like to change your channel letter signage without completely replacing it, you can do so with ease. Thus, channel letter signs are one of the most popular and effective business signs on the market. 

If you’d like to find or create a great business sign for entrepreneurs, contact the experts at Landmark Sign USA today!