Why Choose LED Signs For Your Business?

led signsWhen choosing the right sign for your business, there are several important factors to consider. First and foremost, you want a sign that attracts attention. If your sign is dull, small, or confusing to understand, it’s not fulfilling its primary function.

However, you also want to choose a sign that reflects your brand. A mom-and-pop hardware store doesn’t need a giant, flashing, neon business sign. Alternatively, a large nightclub doesn’t want a small sign that’s difficult to read in the dark. That’s why an LED illuminated sign can help make a difference for just about any kind of business.

Why LED Signs Are a Great Fit For Most Businesses 

LED signs are often confused with neon signs, but there are important differences. A neon sign is composed of glass tubes filled with gas. When an electrical current reaches the gas, it produces a strong light. Neon signs are the norm in many Asian countries, but they have fallen out of fashion in much of the Western world.

On the other hand, LED lights produce a similar (albeit slightly weaker) effect using very different technology. LED technology is used in modern television sets because it is an efficient way of emitting bright light via tiny semiconductors. Fortunately, it’s also a great choice for business signs.

The Benefits of LED Business Signs

There are a number of reasons that LED signs are a great fit for businesses of just about any size. Let’s look at a few of the top reasons to choose LED for your next business sign:


At the end of the day, visibility is what you want from a business sign. LED signs really shine (literally) in the visibility department. Neon signs can be a bit overwhelming, to the point of creating high visibility, but low consumer interest. 

LED signs, on the other hand, produce bright lights and images without causing excess strain on the eyes. This helps promote your business as much as possible without aggravating your potential client base. 


In addition to being highly visible, LED lights are very versatile. Do you want to have an LED screen that displays different messages and images throughout the day? Not a problem. Do you prefer to have a static sign that simply spells out your business name? You can do that, too. The possibilities are endless!

Energy Efficiency

A physical sign made of wood, stone, or plaster is the most energy-efficient choice around. However, these kinds of traditional signs don’t draw the eye in the same way that a lit sign does. So, while they will definitely save you money on your electric bill, they may reduce your business income.

Thankfully, LED is one of the most energy-efficient ways to have a bright business sign. An LED sign consumes 90% less energy than a neon sign. That means that if you leave your LED sign on for 12 hours per day, you could use as little as 3.5 kWh of energy per year!

Bottom Line

LED is a great fit for small, medium, and large businesses. It keeps energy costs low while maximizing visibility. If you choose an LED screen, you also have endless options to show off your own creativity. In short, if you want to help build your brand and bring in new customers, an LED sign is the way to go!

If you’d like to learn more benefits of LED signs for your business, contact the experts at Landmark Signs today!