Different Types of Business Signage for Entrepreneurs Landmark Sign Company March 29, 2021

Different Types of Business Signage for Entrepreneurs

If you have a business with a physical location, it is vital to have good signage. Customers and passersby form their first impression of your company based on your business signs. If you have a logo and sign that pique their curiosity and encourage people to engage with your business, you’ll be better positioned to increase your revenue. Without proper signage, consumers may not even know that your business exists!

That said, not all signs are created equal. If you use a low-quality sign or one that doesn’t reflect your brand in an accurate or positive way, you could be doing more harm than good. Fortunately, there are dozens of different sign models and materials to choose from, with virtually limitless designs to fit your business. So, let’s take a closer look at some of the different types of business signage entrepreneurs should consider.


Most business owners wrongly assume that their signage must be a permanent installation. While you may want to have some long-term signage to help promote brand recognition, there are a lot of perks to banners and other non-permanent signs. 

For starters, they’re more affordable and faster to produce than their permanent counterparts. Once you submit your design, the banner is typically ready within a few days. You also save money on labor as banners are very easy to set up yourself. Plus, if you ever need to change the sign, it can be removed and replaced easily and quickly.

Illuminated Signs

Unsurprisingly, illuminated signs draw the eye more than unlit signs, especially at night. If your business stays open after the sun goes down or is located in an all-hours, high-traffic area, some form of illuminated signage is a must. Not only will you grab attention when you’re open, but you’ll also garner interest from those who see the sign and plan to come back. Several types of illuminated signs exist, including illuminated cabinets and channel letters.

Even if your business only stays open during the day, an illuminated sign can really help you stand out from the competition. Many small businesses choose to invest in traditional, unlit signs due to the higher maintenance and utility costs an illuminated sign demands. However, investing in an illuminated sign could result in more than enough business over your competitors to justify the increased expenses.

Channel Letter Business Signs

Channel letters present a great option in terms of price, versatility, and effective, long-term branding. With channel letter signs, your business gets a 3-dimensional sign to help make your storefront look sleek, modern, and professional. Additionally, once installed, channel letter signs can often last for years with minimal maintenance requirements.

Moreover, channel letters allow you to explore your creative side if you’re looking for versatility. They can easily be decorated with individualized logos, backlighting, or even LED letters, so should you decide you’d like to make a change, you can easily do so without completely replacing the entire sign. Thus, channel letter signs are one of the most popular and effective business signs on the market.

Create the Right Type of Business Sign with Landmark

When you’re ready to start welcoming more customers through your doors, get with the experts at Landmark Sign. We’ll help you explore the various types of business signs to help you choose the one that’s right for your business needs and budget, then work with you to create your perfect design. Our professional staff can also help you install your new signage to ensure proper placement and functionality. Contact Landmark Sign today and start drawing customers to your store.