Digital Signs Leave A Lasting Impression On American Consumers Landmark Sign Company February 19, 2015

Digital Signs Leave A Lasting Impression On American Consumers

Digital SignsFor nearly all businesses, having a sign above or near the door is a given. Many business owners do not realize that company and/or office signs are a great advertising tool as well. Even so, there are still a lot of unanswered questions. What are the top places to use magnetic signs? Is an LED or illuminated sign necessary? What are the benefits of illuminated signs? Here is some of the most critical information about selecting the very best sign for your business, according to sign companies.

Show Off New, Hi-Tech Displays

Americans walking or driving by signs will view them an average of two times per day. That’s 60 times per month! For that reason, good ol’ signs are much more effective than most business owners think — and, by simply updating to a digital sign, companies can create an even bigger impression on their customers or clientele. In fact, outdoor sign companies report that electric, digital, and/or signage that is in motion attracts the eye of three times as many people as stationary signs. What’s more, research shows that consumers eagerly respond to electric signage. In a survey, 58% of participants described digital signs as “more unique,” 53% described them as “more interesting,” 48% as “more entertaining,” and 28% said they were less annoying than other forms of advertising.

Are Signs As Effective As Other Forms Of Advertising?

The answer is no. Signs are not as effective as other forms of advertising — they are more effective. Signs are generally more memorable, less annoying, and they are cost-effective as well. In fact, redesigning a sign can cost only two cents per 1,000 views or impressions. That, of course, leaves business owners to decide what signs will work best for their particular use or purpose. The top places to use magnetic signs, for example, are typically cars. Magnetic signs can be easily applied (and removed), and magnetic car signs and car wraps are among the most visible forms of advertising.

Signage is one of the most effective forms of advertising. All signs, and especially digital ones, are inexpensive, eye-catching, and unique.