Simply And Effective: The Importance Of Business Signage Landmark Sign Company July 10, 2015

Simply And Effective: The Importance Of Business Signage

benefits of tradeshow displays

How many times have you read a business’s sign and decided to walk in? How many times have you been drawn to a business because its sign was pleasing to the eye? The same way we sometimes decide to buy a book based on its cover, business signs act as cover art to draw you in for the rest of the story. If you’re wondering, “Will a sign get my business noticed?” we’re here to tell you the benefits of tradeshow displays and office signs are worth noting.

  • Location
    For small businesses especially, your sign acts as a guidepost to guide your customers to your place of business and attract the attention of new customers. Thirty-five percent of people wouldn’t even know your business was at its location unless you have a sign displayed.
  • Brand Promise
    Business signs convey the promise of your brand. They imply the high standards of your business and your differentiation. Fifty percent of new customers say they were attracted to a business by an on-premise sign.
  • Competition
    Smart signage is an essential part of a business’s marketing strategy. Signs can display promotions and draw attention to important information about the business. Signage is also relatively cost-effective as far as marketing is concerned and your sign will be visible 24 hours a day, 365 days a year providing a consistent, continuous marketing benefit.
  • Variety
    There isn’t just one type of sign out there. There are banners, yard signs, illuminated signs, digital signs and more. Did you know locations with digital signage average 30% more sales than locations with traditional signage? Forty percent of consumers are more likely to purchase from merchants using digital signs. When you ask yourself, “What is the best sign for my business?”, you can weigh the cost and benefit of each type of sign and find the one that’s going to do the most for your business.

If you have or are planning to start a business, the benefits of tradeshow displays, promotional items and business signage is an important consideration. Creative, strategic signage will set your business apart, plant the seed for future sales and keep customers coming back.


  • May 25, 2017, 2:03 pm

    I think the article makes a good point that having a good business sign is a cheap, yet effective form of marketing. I have read that nearly 50% of people making impulse decisions to visit a business do so based on overall attractiveness of a sign. If I were a business owner, I’d see a good sign as an investment in the overall prosperity of my business and would make sure my sign is impeccably perfect.

  • August 7, 2017, 6:33 pm

    Excellent article! I know one shop nearby that doesn’t think the sign is an effective investment to display their business. To each their own, thanks for writing!

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