Why You Need to Invest in a Digital Sign Landmark Sign Company June 2, 2015

Why You Need to Invest in a Digital Sign

benefits of illuminated signsThe benefits of illuminated signs and/or digital signs can be immense in terms of traffic for your business. In fact, digital business signs have been shown to bring 30% more sales. Sign companies have numerous options for you to choose from, so finding one that’s right for your business is easy! So, if you’re asking “will a sign get my business noticed?” read on for some reasons you should invest in one.

  1. Digital signs bring 30% more sales to businesses.
  2. Digital signs make shoppers 40% more likely to buy from a business.
  3. According to one study, within the next 5 years the digital signage market will be worth $20.03 billion globally.
  4. Global consumer research and consulting firm OTX research found that 63% of adults say advertising on digital signage “catches their attention.”
  5. In comparison to other forms of media, consumers say advertising on digital signs is 58% more unique, 53% more interesting, 48% more entertaining, and 26% less annoying.
  6. If you do not have a sign displayed, 35% of people won’t even realize your business is there.
  7. On average, a person will see your sign twice each day, adding up to around 60 times every month.
  8. In terms of brick and mortar stores, 85% of customers live within five miles of your business, making it even more likely that the sign will draw customers in.
  9. About half of customers say they were attracted by an on-site sign when asked what drew them to a particular business.
  10. A study showed that almost three quarters of customers actually respond to an interactive message if they’re within sight of that retail location.
  11. Each time they pass an outdoor sign, 37% of consumers say they look at it.

As you can see, the benefits of illuminated signs/digital signs for your business make it hard not to invest in one. Getting in contact with a commercial sign company can help make your decision even easier. Are you ready to make the investment?