The benefits of illuminated signs and/or digital signs can be immense in terms of traffic for your business. In fact, digital business signs have been shown to bring 30% more sales. Sign companies have numerous options for you to choose from, so finding one that’s right for your business is easy! So, if you’re asking “will a sign get my business noticed?” read on for some reasons you should invest in one.
- Digital signs bring 30% more sales to businesses.
- Digital signs make shoppers 40% more likely to buy from a business.
- According to one study, within the next 5 years the digital signage market will be worth $20.03 billion globally.
- Global consumer research and consulting firm OTX research found that 63% of adults say advertising on digital signage “catches their attention.”
- In comparison to other forms of media, consumers say advertising on digital signs is 58% more unique, 53% more interesting, 48% more entertaining, and 26% less annoying.
- If you do not have a sign displayed, 35% of people won’t even realize your business is there.
- On average, a person will see your sign twice each day, adding up to around 60 times every month.
- In terms of brick and mortar stores, 85% of customers live within five miles of your business, making it even more likely that the sign will draw customers in.
- About half of customers say they were attracted by an on-site sign when asked what drew them to a particular business.
- A study showed that almost three quarters of customers actually respond to an interactive message if they’re within sight of that retail location.
- Each time they pass an outdoor sign, 37% of consumers say they look at it.
As you can see, the benefits of illuminated signs/digital signs for your business make it hard not to invest in one. Getting in contact with a commercial sign company can help make your decision even easier. Are you ready to make the investment?
