If you’re asking yourself, “will a sign get my business noticed?” the answer is yes! The benefits of illuminated signs are innumerable, and it has been proven in many studies that they drive business traffic up. With sign companies having numerous options to choose from, finding one that fits your business is simple. Read on for some reasons you should make the investment in business signs.
First of all, one of the biggest reasons to consider a sign is to bring in customers. Global consumer research and consulting firm, OTX, found that 63% of adults say advertising on digital signage “catches their attention.” When asked, consumers say advertising on digital signs is 58% more unique, 53% more interesting, 48% more entertaining, and 26% less annoying than other media forms. Digital signage is responsible for driving sales up by around 30% in addition to making shoppers 40% more likely to buy from a business.
On the flip side of this, if you do not have a sign displayed, 35% of people wouldn’t even realize your business is there. Did you also know that statistically speaking 85% of customers of brick and mortar businesses live within five miles of your business? On average, a consumer will see your sign twice a day, which adds up to around 60 times every month! About half of customers say they were attracted by an on site sign for a business they visited, and a study showed that almost three quarters of customers actually respond to an interactive message if they’re within sight of that retail location. Each time they pass an outdoor sign, 37% of consumers say they look at it. Your sign could bring even more success to your business.
As you can see, the benefits of business signs make them a smart investment. Getting in contact with a commercial sign company can help make your decision even easier. The cost of a new sign depends on many factors, including size, material, color and content. According to a study, within the next 5 years the digital signage market will be worth $20 billion globally. Be a part of it!